The Narrative -

Each brand is a unique universe, an imaginary space, often imprisoned in the meanders of stories already told a thousand times, which are always the same.

We travel with our minds and explore archives, trigger a process of rediscovery and renewal. We know how to imagine evocative tales, we avoid ordinary slogans, we enjoy creating new visions by rereading the brand through an unprecedented gaze that makes the space of the narrative explode and expand.

A gaze that extends through multiple and plural means, that allows us to make it malleable, to make it bounce, reflect and multiply to create surprising and unexpected experiences.

#visions

16.03.25/1:38AM

PICTURE+TEXT

@EnricoPieraccioli

At first, it is inaccessible, sealed in itself even though in front of our eyes. Like fascinating ruins, within which to find new functions, new incentives. With a child's gaze. An environment out of context.

16.03.25/1:39AM

PICTURE+TEXT

@ClaudioGranato

The box connotes its meaning through its sculptural shape exploring the boundaries between art and architecture; the indeterminate facade becomes the distinctive element representing the first concept of branding.

16.03.25/1:39AM

VIDEO+TEXT

@EnricoPieraccioli

Finding voids through a performance between built and unbuilt, overturning the place, reshaping space and time, conveying an experience.

16.03.25/1:40AM

COMMENT

@EnricoPieraccioli

#languages

16.03.25/1:43AM

PICTURE+TEXT

@ClaudioGranato

Including new ideas, new actions where before there was nothing.

16.03.25/1:43AM

COMMENT

@ClaudioGranato

16.03.25/1:45AM

PICTURE+TEXT

@EnricoPieraccioli

Accepting the minimum substance of architecture and the maximum substance of signs. Placing architecture on the plane, superficial by definition, on which contemporary mass media languages lay.

#imaginary

16.03.25/1:46AM

TEXT+TEXT

@ClaudioGranato

Or having two goals, one real and one imaginary; do not take for granted that the former has the greater importance.

16.03.25/1:47AM

COMMENT

@EnricoPieraccioli

16.03.25/1:49AM

VIDEO

@EnricoPieraccioli

16.03.25/1:48AM

COMMENT

@EnricoPieraccioli

Places where incredible things may happen.

16.03.25/1:51AM

PICTURE

@ClaudioGranato

16.03.25/1:50AM

COMMENT

@ClaudioGranato

Surprise and amusement.

16.03.25/1:53AM

PICTURE+TEXT

@EnricoPieraccioli

Raising an expectation where before there was nothing and making it the strong point.

16.03.25/1:53AM

PICTURE+TEXT

@ClaudioGranato

Changing the perception of some now known space.

16.03.25/1:54AM

COMMENT

@EnricoPieraccioli

Lashup is available with any rightful claimants who could not be identified and with whom we could not communicate.

Graphic design by atto

We are LASHUP. An unrepeatable moment. Forever. LASHUP, an indefinite object, your need fulfilled by a crucial instant in constant change. Beauty is not what you think. LASHUP. We live on the edge of a new world, look at present, see future. The state of matter of flowing substances, LASHUP, gathers emotions together. Noi siamo LASHUP. Un momento irripetibile. Per sempre. LASHUP, un oggetto indefinito, il tuo bisogno soddisfatto da un istante cruciale in costante cambiamento. La bellezza non è quello che pensi. LASHUP. Viviamo sul bordo di un nuovo mondo, guardiamo il presente, vediamo il futuro. Lo stato di una materia che scorre, LASHUP, raccogliendo emozioni. 我们是 LASHUP。一个不可重复的时刻。持久。LASHUP，一个无法定义的物件，在不断变化的关键时刻满足你的需求。美丽不是你想的那样。LASHUP。我们生活在一个新世界的边缘，我们即着眼现在，也展望未来。一种流动物质的状态，LASHUP，凝聚着情感。

We are LASHUP. An unrepeatable moment. Forever. LASHUP, an indefinite object, your need fulfilled by a crucial instant in constant change. Beauty is not what you think. LASHUP. We live on the edge of a new world, look at present, see future. The state of matter of flowing substances, LASHUP, gathers emotions together. Noi siamo LASHUP. Un momento irripetibile. Per sempre. LASHUP, un oggetto indefinito, il tuo bisogno soddisfatto da un istante cruciale in costante cambiamento. La bellezza non è quello che pensi. LASHUP. Viviamo sul bordo di un nuovo mondo, guardiamo il presente, vediamo il futuro. Lo stato di una materia che scorre, LASHUP, raccogliendo emozioni. 我们是 LASHUP。一个不可重复的时刻。持久。LASHUP，一个无法定义的物件，在不断变化的关键时刻满足你的需求。美丽不是你想的那样。LASHUP。我们生活在一个新世界的边缘，我们即着眼现在，也展望未来。一种流动物质的状态，LASHUP，凝聚着情感。

We are LASHUP. An unrepeatable moment. Forever. LASHUP, an indefinite object, your need fulfilled by a crucial instant in constant change. Beauty is not what you think. LASHUP. We live on the edge of a new world, look at present, see future. The state of matter of flowing substances, LASHUP, gathers emotions together. Noi siamo LASHUP. Un momento irripetibile. Per sempre. LASHUP, un oggetto indefinito, il tuo bisogno soddisfatto da un istante cruciale in costante cambiamento. La bellezza non è quello che pensi. LASHUP. Viviamo sul bordo di un nuovo mondo, guardiamo il presente, vediamo il futuro. Lo stato di una materia che scorre, LASHUP, raccogliendo emozioni. 我们是 LASHUP。一个不可重复的时刻。持久。LASHUP，一个无法定义的物件，在不断变化的关键时刻满足你的需求。美丽不是你想的那样。LASHUP。我们生活在一个新世界的边缘，我们即着眼现在，也展望未来。一种流动物质的状态，LASHUP，凝聚着情感。

We are LASHUP. An unrepeatable moment. Forever. LASHUP, an indefinite object, your need fulfilled by a crucial instant in constant change. Beauty is not what you think. LASHUP. We live on the edge of a new world, look at present, see future. The state of matter of flowing substances, LASHUP, gathers emotions together. Noi siamo LASHUP. Un momento irripetibile. Per sempre. LASHUP, un oggetto indefinito, il tuo bisogno soddisfatto da un istante cruciale in costante cambiamento. La bellezza non è quello che pensi. LASHUP. Viviamo sul bordo di un nuovo mondo, guardiamo il presente, vediamo il futuro. Lo stato di una materia che scorre, LASHUP, raccogliendo emozioni. 我们是 LASHUP。一个不可重复的时刻。持久。LASHUP，一个无法定义的物件，在不断变化的关键时刻满足你的需求。美丽不是你想的那样。LASHUP。我们生活在一个新世界的边缘，我们即着眼现在，也展望未来。一种流动物质的状态，LASHUP，凝聚着情感。