Each brand is a unique universe, an imaginary space, often imprisoned in the meanders of stories already told a thousand times, which are always the same.
We travel with our minds and explore archives, trigger a process of rediscovery and renewal. We know how to imagine evocative tales, we avoid ordinary slogans, we enjoy creating new visions by rereading the brand through an unprecedented gaze that makes the space of the narrative explode and expand.
A gaze that extends through multiple and plural means, that allows us to make it malleable, to make it bounce, reflect and multiply to create surprising and unexpected experiences.
#visions
02.11.24/0:44AM
PICTURE+TEXT
@EnricoPieraccioli
At first, it is inaccessible, sealed in itself even though in front of our eyes. Like fascinating ruins, within which to find new functions, new incentives. With a child's gaze. An environment out of context.
02.11.24/0:45AM
PICTURE+TEXT
@ClaudioGranato
The box connotes its meaning through its sculptural shape exploring the boundaries between art and architecture; the indeterminate facade becomes the distinctive element representing the first concept of branding.
02.11.24/0:46AM
VIDEO+TEXT
@EnricoPieraccioli
Finding voids through a performance between built and unbuilt, overturning the place, reshaping space and time, conveying an experience.
02.11.24/0:46AM
COMMENT
@EnricoPieraccioli
#languages
02.11.24/0:49AM
PICTURE+TEXT
@ClaudioGranato
Including new ideas, new actions where before there was nothing.
02.11.24/0:49AM
COMMENT
@ClaudioGranato
02.11.24/0:52AM
PICTURE+TEXT
@EnricoPieraccioli
Accepting the minimum substance of architecture and the maximum substance of signs. Placing architecture on the plane, superficial by definition, on which contemporary mass media languages lay.
#imaginary
02.11.24/0:53AM
TEXT+TEXT
@ClaudioGranato
Or having two goals, one real and one imaginary; do not take for granted that the former has the greater importance.
02.11.24/0:54AM
COMMENT
@EnricoPieraccioli
02.11.24/0:55AM
VIDEO
@EnricoPieraccioli
02.11.24/0:55AM
COMMENT
@EnricoPieraccioli
Places where incredible things may happen.
02.11.24/0:57AM
PICTURE
@ClaudioGranato
02.11.24/0:57AM
COMMENT
@ClaudioGranato
Surprise and amusement.
02.11.24/1:00AM
PICTURE+TEXT
@EnricoPieraccioli
Raising an expectation where before there was nothing and making it the strong point.
02.11.24/1:00AM
PICTURE+TEXT
@ClaudioGranato
Changing the perception of some now known space.
02.11.24/1:00AM
COMMENT
@EnricoPieraccioli
Lashup is available with any rightful claimants who could not be identified and with whom we could not communicate.
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