The Body -

Conceiving processes that offer tangible sensations, that give the brand narrative a vital element and the people who are lucky enough to encounter our objects, a real moment to experience firsthand.

From mind to body, in a fluid process. Conceiving an object, making it real.

Imagining a relationship with the object that is neither one of pure consumption, nor one-way. A real relationship with and to the object.

The distance between object and body gets thinner and thinner until it disappears; what exists outside the body becomes one with it, changes its shape, its gestures, in an evolutionary process that challenges our imagination.

#artifice

24.06.25/9:26AM

PICTURE

@ClaudioGranato

24.06.25/9:26AM

COMMENT

@ClaudioGranato

There is something alive in these shapes. Traces of vitality. Entities that seem to have something to do with the human beings, and yet move away from them.
The representation of a vital drive toward transformation.

24.06.25/9:28AM

PICTURE+TEXT

@EnricoPieraccioli

An inquiry that is an experiment in the creation of new shapes. New reactions. Where human and non-human merge.

#organism

24.06.25/9:30AM

PICTURE+TEXT

@EnricoPieraccioli

Microscopically: investigating the transformation of some shape. From the inside out. Why does it change? What does it feel? What feeling do we experience?
Realizing how to be integrated with nature. Being able to design shapes guided by it.

24.06.25/9:29AM

COMMENT

@EnricoPieraccioli

24.06.25/9:30AM

COMMENT

@ClaudioGranato

Macroscopically: increasing the range of shapes that already exist, becoming symbiotic organisms between artificial and natural. What am I able to imagine? Organisms mimicking nature which breath and mutate by adapting to the light.
Magnifying sensations.

#object

24.06.25/9:34AM

PICTURE+TEXT

@EnricoPieraccioli

Humanly: rethinking the relationship between flesh and lifeless. Between human and instrument. Trying to merge the two.

24.06.25/9:34AM

COMMENT

@EnricoPieraccioli

24.06.25/9:36AM

PICTURE+TEXT

@ClaudioGranato

Design of cellular objects. A mitosis of shapes.

24.06.25/9:36AM

PICTURE+TEXT

@EnricoPieraccioli

Capable of provoking sensation, some vitality of the body.

24.06.25/9:36AM

COMMENT

@ClaudioGranato

Lashup is available with any rightful claimants who could not be identified and with whom we could not communicate.

Graphic design by atto

We are LASHUP. An unrepeatable moment. Forever. LASHUP, an indefinite object, your need fulfilled by a crucial instant in constant change. Beauty is not what you think. LASHUP. We live on the edge of a new world, look at present, see future. The state of matter of flowing substances, LASHUP, gathers emotions together. Noi siamo LASHUP. Un momento irripetibile. Per sempre. LASHUP, un oggetto indefinito, il tuo bisogno soddisfatto da un istante cruciale in costante cambiamento. La bellezza non è quello che pensi. LASHUP. Viviamo sul bordo di un nuovo mondo, guardiamo il presente, vediamo il futuro. Lo stato di una materia che scorre, LASHUP, raccogliendo emozioni. 我们是 LASHUP。一个不可重复的时刻。持久。LASHUP，一个无法定义的物件，在不断变化的关键时刻满足你的需求。美丽不是你想的那样。LASHUP。我们生活在一个新世界的边缘，我们即着眼现在，也展望未来。一种流动物质的状态，LASHUP，凝聚着情感。

We are LASHUP. An unrepeatable moment. Forever. LASHUP, an indefinite object, your need fulfilled by a crucial instant in constant change. Beauty is not what you think. LASHUP. We live on the edge of a new world, look at present, see future. The state of matter of flowing substances, LASHUP, gathers emotions together. Noi siamo LASHUP. Un momento irripetibile. Per sempre. LASHUP, un oggetto indefinito, il tuo bisogno soddisfatto da un istante cruciale in costante cambiamento. La bellezza non è quello che pensi. LASHUP. Viviamo sul bordo di un nuovo mondo, guardiamo il presente, vediamo il futuro. Lo stato di una materia che scorre, LASHUP, raccogliendo emozioni. 我们是 LASHUP。一个不可重复的时刻。持久。LASHUP，一个无法定义的物件，在不断变化的关键时刻满足你的需求。美丽不是你想的那样。LASHUP。我们生活在一个新世界的边缘，我们即着眼现在，也展望未来。一种流动物质的状态，LASHUP，凝聚着情感。

We are LASHUP. An unrepeatable moment. Forever. LASHUP, an indefinite object, your need fulfilled by a crucial instant in constant change. Beauty is not what you think. LASHUP. We live on the edge of a new world, look at present, see future. The state of matter of flowing substances, LASHUP, gathers emotions together. Noi siamo LASHUP. Un momento irripetibile. Per sempre. LASHUP, un oggetto indefinito, il tuo bisogno soddisfatto da un istante cruciale in costante cambiamento. La bellezza non è quello che pensi. LASHUP. Viviamo sul bordo di un nuovo mondo, guardiamo il presente, vediamo il futuro. Lo stato di una materia che scorre, LASHUP, raccogliendo emozioni. 我们是 LASHUP。一个不可重复的时刻。持久。LASHUP，一个无法定义的物件，在不断变化的关键时刻满足你的需求。美丽不是你想的那样。LASHUP。我们生活在一个新世界的边缘，我们即着眼现在，也展望未来。一种流动物质的状态，LASHUP，凝聚着情感。

We are LASHUP. An unrepeatable moment. Forever. LASHUP, an indefinite object, your need fulfilled by a crucial instant in constant change. Beauty is not what you think. LASHUP. We live on the edge of a new world, look at present, see future. The state of matter of flowing substances, LASHUP, gathers emotions together. Noi siamo LASHUP. Un momento irripetibile. Per sempre. LASHUP, un oggetto indefinito, il tuo bisogno soddisfatto da un istante cruciale in costante cambiamento. La bellezza non è quello che pensi. LASHUP. Viviamo sul bordo di un nuovo mondo, guardiamo il presente, vediamo il futuro. Lo stato di una materia che scorre, LASHUP, raccogliendo emozioni. 我们是 LASHUP。一个不可重复的时刻。持久。LASHUP，一个无法定义的物件，在不断变化的关键时刻满足你的需求。美丽不是你想的那样。LASHUP。我们生活在一个新世界的边缘，我们即着眼现在，也展望未来。一种流动物质的状态，LASHUP，凝聚着情感。